The Institute of Neuroarchitecture
Advisory for designing Commercial and Residential Buildings to make people feel comfortable in their surroundings.
Creating more productive workplaces and more harmonious and peaceful homes for Australians.
Creating Destination Environments
The greatest financial and social value lies in creating purposeful, enduring built environments which uplift and support people’s mental and physical well-being.
Neuroscience has proven that the built environment shapes the way we behave and think.
Not enough thought is given at the start of projects as to how built environments affect us emotionally both consciously and unconsciously. This results in missed opportunities and lower returns.
With deep knowledge in what engages people emotionally and rationally in their decision making, Major & Associates transform industry thinking in channel, brand and customer experience delivery models in the built environment.
We do this by helping to establish value in the pre-feasibility and feasibility space to enable property developments to be built, delivering enduring and purposeful environments that are more compelling to purchase, lease or reside in.
- We work with government, councils and property developers who build to own on commercial strategy planning policy and design guidelines.
- Our work helps to establish value in the pre-feasibility and feasibility phases before a business case is derived. This is where all, or the majority of the value is captured.
- Our end-to-end work integrates multiple stakeholder operational requirements across the design disciplines and construction delivery
Michael Major – Strategy & Design Director
Strategy
- Design thinker, problem solver, spatial psychologist and innovator – ensuring growth and improved profitability
- Applying design anthropological reasoning to deliver tangible engaging experiences
- Embedding neuroarchitecture design principles to achieve stronger and more enduring results
Operations and Delivery Integration Capability.
- Extensive experience in the scoping and integration of multiple stakeholder requirements across many design disciplines and construction deliver
- Regularly achieves higher commercial and financial sustainable results for his clients.
Ashley Barratt – Strategy & Design Director
Strategy
- Strategic business thinking – focused on value creation and sustainability.
- Build collaborative partnerships by applying the latest thinking from neuroscience to design.
- Create long-term approaches which enable environments that promote wellness and wellbeing.
Operations
- Deliver innovative solutions through the application of technology
- Integrate thinking to deliver superior results
- Define compelling propositions for people and communities
Institute of Neuroarchitecture focus
The focus of the Institute of Neuroarchitecture is to apply learning from neuroscience to the built environment to help shape space and places which delight and inspire.
The pandemic has born witness to the impact wellness and well-being has to individuals, the community and society at large.
Our goal is to establish neuroarchitecture as a force for good.